Black is the most popular European automotive colour accounting for 27 percent of all first time registrations. Beside black, silver, grey and white, blue is the only chromatic colour among the top 5. This is revealed in the current Standox European colour trend report, which each year analyses the main vehicle colours to identify current trends and highlight changes.
For the next couple of years there is no move towards more colourful cars in Europe. Deep black and elegant white continue to grow in popularity compared to last year, and while blue is the only chromatic colour to score above ten percent, even this is down 2.5 percent compared to the previous report. The conclusion: While fashion and other areas of daily life vibrate with colour, European consumers continue to prefer conservative shades when it comes to buying a car.
Consumers seem to feel that the technological status, modernity and economic value of a vehicle are best expressed by black, silver and grey shades. Apparently the typically long periods of ownership and the high value of a car do not leave much room for colourful experiments during the current economic uncertainties.
However, the picture may become a little more colourful over the years if environmentally friendlier electric, hybrid and gas-powered vehicles continue their advance. In this segment, designers favour natural colours like beige, light blue, discreet greens or deep, warm browns. Brown managed to rise by two percentage points in this year’s statistics, capturing a respectable four percent. Together with red, brown makes up almost ten percent of the automotive colour range in Europe. At the bottom of the ranking, there are green, violet, yellow and orange which pop up only occasionally on our streets as expressions of individualism and personal style.
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